There is more to an effective trademark search than simply looking for an exact match.

It is also important to check for trademarks which are similar to yours for the same or similar goods or services. In addition, overly descriptive words are not always accepted by the registry, so it is generally wise to ensure that your trade mark is something other than a straightforward description of your product or service. The more distinctive your trademark, the more likely it is to be accepted - and the smaller the likelihood of a third party attempting to adopt something similar.

For an effective search we additionally advise that you search for separate words in your trademark individually, and also search for any phonetic matches (TMs that sound the same but are spelled differently).

Example – Trade mark: “POLAR KNIGHTS” 

1.Search for the identical trademark – “POLAR KNIGHTS”

2.Break up the mark to search for each individual word – “POLAR” and “KNIGHTS”

3.Search for phonetic equivalents - “POLLAR, “POLER” and “NIGHTS”, “NITZE”

Trademark Eagle recommend that you search through our officially supplied databases as thoroughly as you can. A careful trademark search will help you to avoid the significant legal costs of objections, and our experts are on hand to help you through the trademark searching process. We can support you during working hours with our online chat service, or if you prefer you can send us an email.

Please note however that no database can conclusively guarantee the absence of conflicting trademarks. For more extensive, specialist advice, Trademark Eagle offer an Expert Trademark Review, and this valuable service is included in the filing fees for UK and EU trademark applications.

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