Once a trademark has been registered, you can prevent competitors from using the same or similar trademarks. Legal action can be taken if there is an infringement in the country where the trade mark is registered. All countries require the trademark to be formally registered as a precondition for pursuing this type of action. Although some countries do recognise common-law trademark rights (meaning legal action may be possible if an unregistered trademark has a substantial reputation), these common-law actions are often expensive and the outcome is uncertain. Relying on a registered trademark therefore has numerous legal and financial advantages.
There are different symbols to use in your trademark registration process: ™ Can indicate a trademark that is currently in the process of registration, but for which the registering process has not yet been completed. ® Can be used once the registration of the trade mark has been accepted, and acts as a signal to all potential competitors that the brand, logo or symbol now has official legal protection.